{"product_id":"設計的本質","title":"The Essence of Design","description":"\u003cdiv\u003e\u003cstrong\u003eThrough 26 brilliant case studies, learn about the \"design management\" philosophy and social mission of the world's largest design firm.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eGK Design CEO Kazuo Tanaka shares his insights on \"What is 21st-Century Design.\"\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eBy employing \"design thinking,\" you too can become a designer who creates a brilliant new tomorrow.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　● What is 21st-century design? How does it differ from the traditional perception of design as \"form\" and \"color\"?\u003c\/div\u003e\n\u003cdiv\u003e　　● What are \"design thinking\" and \"design management\"? How can these concepts help us?\u003c\/div\u003e\n\u003cdiv\u003e　　● Design is constantly expanding its scope. What capabilities are needed for 21st-century design?\u003c\/div\u003e\n\u003cdiv\u003e　　● Design is an expression of love; a spirit within objects – the founding philosophy upheld by GK Design.\u003c\/div\u003e\n\u003cdiv\u003e　　● Design, once again moving towards society in the currents of time, born to solve global problems, paving the way for future design.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e　　The Transformation of Design in the Contemporary Era | Understanding Today's Design Correctly\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e　　Design has evolved to the point where it can no longer be summarized by \"form\" and \"color.\" 21st-century design has transitioned from \"object design\" (d) to \"event design\" (D). As the scope of design objects, processes, themes, and relationships expands, new concepts have emerged, giving rise to new terms such as \"service design,\" \"design engineering,\" \"design thinking,\" and \"design management,\" which are gradually being integrated into corporate culture.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　The rapid development of contemporary technology has provided even more possibilities for design. Advanced concepts that once remained as mere sketches have now been realized one by one. 21st-century design can be said to be ubiquitous; design is no longer about creating elegant forms and colors for objects; design can be a service, an experience, a process, or a solution to social problems.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\u003c!--nl\/\u003e\u003cdiv\u003e　　Kazuo Tanaka summarizes five essential capabilities for contemporary design, offering them for readers who wish to understand and learn about today's design. These five capabilities are:\u003c\/div\u003e\n\u003cdiv\u003e　　■ Observation skills\u003c\/div\u003e\n\u003cdiv\u003e　　■ Problem-finding skills\u003c\/div\u003e\n\u003cdiv\u003e　　■ Ideation skills\u003c\/div\u003e\n\u003cdiv\u003e　　■ Visualization skills\u003c\/div\u003e\n\u003cdiv\u003e　　■ Form-giving skills\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　The first four capabilities belong to the realm of design thinking, while the fifth is the most easily overlooked area of form design today. Although the scope of design continues to expand, it should not sever the value accumulated in the past. \"d\" and \"D\" not only coexist, but a comprehensive consideration is also necessary to create design value that embraces the times and meets spiritual needs.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　In the age of design, design capabilities are not exclusive to designers; the general public should also possess design capabilities, especially the four capabilities belonging to the \"design thinking\" domain, learning how to use design capabilities to solve problems.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e　　The Conscience of Contemporary Industrial Society – GK Design\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e　　Upon hearing GK, friends familiar with Japanese (culture) might immediately recall the \"Kikkoman tabletop soy sauce dispenser\" and the \"Narita Express train,\" which illustrates the all-encompassing nature of GK's design. The name GK Design comes from the design group \"Koike Group\" founded by Iwataru Koike during his university years. Koike firmly believed that design is an expression of love and established GK's original intention: \"design for a better society.\" Founder Kenji Ekuan, having witnessed the scarcity of resources after the war, proposed the concept of \"a spirit within objects,\" internalizing the idea of creating all tools for life through objects as GK's core philosophy. For society, for everyone, GK hopes to create a better life through design.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　From its inception, GK aimed to change society and maintained close exchanges with the global design community, absorbing and sharing concepts and ideals for design. Currently, GK is guided by \"design that seeks essential value,\" placing importance not only on economic value but also on creating social and cultural value through design.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　GK has grown to become the world's largest design firm not only by adhering to lofty ideals but also by possessing unique insights into company management and maintenance. CEO Kazuo Tanaka personally shares GK's organizational creativity and five perspectives when pursuing essential value, which are highly worthy of emulation and consideration. These five perspectives are:\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　■ Zero-based thinking\u003c\/div\u003e\n\u003cdiv\u003e　　■ People-centricity\u003c\/div\u003e\u003c!--nl\/\u003e\u003cdiv\u003e　　■ Conveying ideas\u003c\/div\u003e\n\u003cdiv\u003e　　■ Creating stories\u003c\/div\u003e\n\u003cdiv\u003e　　■ Changing society\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　Mr. Tanaka particularly interprets what perspectives design pursuing \"essential value\" embodies through 26 excellent case studies from GK. In these cases, GK has not confined itself but has continuously expanded the field of design, repeatedly creating new design value. This also represents GK's excellent integration of \"sports, academia, and business.\"\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　Design for the Future | Connecting Technology, Events, and Objects with Heart\u003c\/div\u003e\n\u003cdiv\u003e　　Social design has garnered increasing attention, and solving social problems through design is the best example of demonstrating design's value. Future design will aim to improve human life, especially after drastic changes to the human living environment, such as the 3\/11 earthquake in Japan. As early as the mid-20th century, there were calls for reform advocating for cherishing Earth's resources and reducing waste. Victor Papanek, a renowned pioneer of green design, once said, \"The power of design should not be used to stimulate the consumption of the wealthy, but should contribute wisdom to society.\"\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　The GK Design Group, upholding Kenji Ekuan's \"a spirit within objects\" concept, had already engaged in design work related to social welfare before the concept of \"social design\" emerged, continuously advocating for society. In the future, it aims to pursue \"essential design,\" achieving goals including the UN Sustainable Development Goals through the value created by design, thereby creating a better life.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　In the digital age, \"services\" and \"experiences\" presented through new technologies and innovative concepts have gained public favor and attention. While contemporary design emphasizes events, it often overlooks the importance of \"object\" value to humans; when charting the future with technology, the feelings of the soul should be considered even more. Design that emerges from comprehensive consideration of the soul, objects, events, and technology can advance into the future and represents the essence of design.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eFeatures of this book\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e","brand":"雙囍出版","offers":[{"title":"Default Title","offer_id":53344233455938,"sku":"9786269549672","price":160.0,"currency_code":"MOP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/7113\/0690\/files\/pic_1651458874_69325_2.jpg?v=1778919065","url":"https:\/\/jubilo31books.com\/en\/products\/%e8%a8%ad%e8%a8%88%e7%9a%84%e6%9c%ac%e8%b3%aa","provider":"井井三一繪本書屋 Júbilo 31 Books","version":"1.0","type":"link"}