A Creative Survival Guide: Reclaiming Your Problem-Solving Instinct in Uncertain Times

With the rise of self-media and the democratization of the advertising industry, has the advertising industry lost its value?

With the rapid evolution of AI, will creativity ultimately be replaced by technology?

These seemingly sharp questions of our time actually point to the same core idea:

In an increasingly fast-paced and uncertain world, do people still need creativity?

Veteran advertiser Rudi Leung's answer is: not only is it needed, but it's needed more than ever before.

Because creativity has never been exclusive to advertisers, designers, or artists.

It's a way of thinking, a problem-solving ability, and the courage to reimagine the future.

"Creativity is designing a better future."

Having been in the advertising industry for over thirty years, moving between different roles and various advertising agency schools of thought;

Having experienced the industry's ups and downs, and having read and pondered countless theories and practices about creativity,

Rudi ultimately discovered that creativity is not an innate mysterious talent, but a skill that everyone can gradually acquire.

As long as one is willing to start and accumulate at their own pace,

everyone can cultivate creative thinking, expand the possibilities for individuals, teams, and enterprises, and forge their own path in an ever-changing world.

Creativity is not the performance of a lone genius, but an improvised ensemble of mutual responses.

Everyone can play their own melody, and change often begins with that single note.