Advertisement says: ╴╴╴. Old brand. Fashionable goods. Salesmanship, see Taiwan’s modern life from Japanese era advertisements

The author Chen Roujin adheres to the consistent spirit that situations and stories are the core of historical interest.
Let’s once again take a look at the newspapers of the Japanese era and examine one by one the large and small advertisements scattered during the fifty years of Japanese rule.
Looking into the details, supplemented by news reports, from as many as 600,000 to 700,000 advertisements,
Discover the modern things that were circulating in the streets, shops and homes at that time.
There are also all kinds of seductive words and tricks that businessmen use to promote their products.
It leads readers to explore the life trajectory of Taiwanese people and connects them with the time and space that once existed.
 
This book is divided into three parts:

"Old brands ‧ coming to Taiwan", "Fashionable goods ‧ New arrivals", "Salesmanship ‧ New magic", starting from things closely related to life (cosmetics, beverages, food, electrical appliances and furniture, leisure and entertainment, transportation) , let’s talk about the various promotional techniques, starting from the “points” (single events/commodities) and connecting the “threads” of the times, to see the modern face of Taiwan’s consumer life.
 
Old advertising is no longer just about promoting games or design shows ;
It is also an important medium for perceiving an era.