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Publish: 行人

Ways of placement: the rhetoric of arranging objects

Ways of placement: the rhetoric of arranging objects

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Whether a visual worker, space designer or product salesperson, everyone must know the rhetorical way of placing objects. By understanding the rhetoric of arranging objects, you can successfully communicate with the viewer without saying a word.
Still life paintings, shopping mall displays, home decorations... what stories do the placement of various objects tell? Through Leonardo. Keren's explanations allow you to understand the self-evident secrets behind the objects around you!


★ Cooperate with Leo Na. The newly designed cloth cover of the Keren Aesthetic Series allows you to collect Leonardo DiCaprio in the most tactile way. Keren’s placement aesthetics!

The placement of objects is not only a visual art, but also an art of communication
The world around us that we see when we open our eyes is composed of various objects, and their combination and placement tell different stories.

Do you receive the message these objects are trying to convey? ──The new clothes in the clothing store window say: Buy me, buy me!
How can you interpret the placement of these objects? ──My colleague’s desk is so messy. Are you really busy or are you pretending to be busy?

When we use objects as a medium to convey messages, what principles and techniques do we use? Even a professional visual designer can’t answer it. The clever thing is that both the designer and the viewer can easily tell whether a certain group of placements successfully conveys the message. What's the key to this?

Leona, an avant-garde weirdo who is an artist, architect, and designer, believes that the placement of objects is like language. Both are media of communication, and the placement of objects is "visual communication" and, like language, has A "communication system". All communication behaviors have the purpose of "conveying a message". The communicator is more or less "persuading" the target of communication. At this time, the "rhetoric" in language skills is ready to emerge.

"Rhetoric" is the ability and skill to achieve specific goals through speaking skills. It originated from the ancient Greek city-states 2,500 years ago. Leona transformed the rhetoric of language into visual rhetoric and further constructed a "rhetoric of object placement." Then, through the artist's paintings - the placement of objects on the canvas, and using these rhetorical principles, we take turns to interpret what messages each different placement reveals, like an in-depth aesthetic appreciation, and like a series of events. Come back to the fun and suspenseful detective reasoning or imagination exercises.

SKU:9789869859264

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