The Ultimate Layout Design Immortal Classic: Katsui Kaoru and 70 Other Top Japanese Designers Distill 58 Essential Techniques and 460 Influential Case Studies

The immortal laws of Japanese layout design, all in this one book!
Most how-to books on the market teach methods that will be obsolete in a few years.
This one is different! It distills the effective techniques consistently used by Japan's top designers.

●Japanese JAGDA and GOOD DESIGN award-winning masters Masashi Murakami & Kaoru Kasai reveal their practical experience●
How long should client meetings be? How to manage meeting flow and requirements? How many proposals should be given to the client?
How to thoroughly conduct market research? Should you start brainstorming with a computer? Do you sketch with a pencil or an iPad?

▎460 hand-picked, popular, strong lineup, heavyweight Japanese cases ▎
Chainsaw Man | Spy x Family | Toraya | Kirin Lemon | Suntory Oolong Tea | Ginnomori Cookie Tin | Miyoshi Sake | PARCO Department Store | Shiseido Lipstick | UZU Mascara | UNIQLO | JINS Eyewear | Fujifilm | KOKUYO Stationery | Takeo New Wave Art Paper | Asahi Shimbun | JAGDA One-Day Design School | TCC Advertising Annual | The National Art Center, Tokyo | Sapporo International Art Festival | Midtown DESIGN TOUCH | Shimokitazawa Moon Art Night | Game Illustration Company MUGENUP | Hikaru Utada Vinyl Sleeve | Kyary Pamyu Pamyu Exhibition | Nana Komatsu Contact Lens Advertisement | Koki Kimura Lactic Acid Drink | Naho Kashiwagi SOLO LIVE……

▎58 timeless "design immortal laws" used in every era in Japan ▎
Layout | White space / Transparency / Symmetry / Triangular composition / Golden, silver ratio / Grid / Repetition...
Color Scheme | Warm and cool colors / Neutral colors / Complementary colors / Clear color schemes / Brightness and contrast / Gradients / Fluorescent & light...
Photo Layout | Square photos / Cropping / Borders / Background removal / Guiding the eye / Collage / Combining illustrations and photos...
Text Arrangement | Designed text / Vertical alignment / Slanting / Disassembly, distortion, cutting / Decorative text / Hollowed out...

▌Japanese JAGDA, ADC, GOOD DESIGN award-winning masters Masashi Murakami & Kaoru Kasai reveal practical experience
●Masashi Murakami ── A new generation designer, recipient of the Tokyo TDC Award, JAGDA Newcomer Award, Japan Packaging Design Award Gold Award, etc. | Representative works include the brand revamp for "Kirin Lemon" and art direction for the anime "Chainsaw Man." He also lectures part-time at Tokyo University of the Arts.
●Kaoru Kasai ── An art director highly respected by designers, recipient of the Mainichi Advertising Design Award, Tokyo ADC Grand Award, and Hiroshi Hara Award | Representative works include "Toraya" product advertisements and "Suntory" corporate identity advertising projects. He is currently a consultant at SUN-AD.
˙How long should client meetings be? How to manage the meeting process and client requirements?
˙Why is it easier to brainstorm when comparing design to people? How many proposals should be given to the client?
˙How to thoroughly conduct market research? Do you start brainstorming with a computer? Do you use a pencil or an iPad for sketching?
˙What should be done before sketching? What does "design strength," a phrase often used by designers, mean?
˙What aspects should designers prioritize? What is the difference between an artist and a designer?
˙Besides "pleasing to the eye," what is the most important thing in design?

▌The book is packed with heavyweight Japanese experience to boost your proposal confidence & inspiration, with 460 exciting and satisfying examples.
From Hikaru Utada's vinyl album cover to the Sapporo International Art Festival, the book is packed with heavyweight Japanese experience, providing immense satisfaction. In the main Chapters 01-04, it delves into four major principles: layout, color scheme, photos/illustrations, and text arrangement, revealing 58 master-level, hard-earned, and timeless principles. These are complemented by 460 excellent examples from 71 front-line Japanese designers, all of which are high-quality works that stimulate design inspiration.

① Layout Principles
Information organization and layout / White space / Blur, transparency / Symmetry / Triangular composition / Japanese flag composition / Bisection design / Contrastive composition / Rule of thirds design / Substitution technique / Golden ratio, silver ratio / Grid layout / High angle, low angle / Directional sense / Repetition technique / Rhythm / Tiling / Dots (circles) / Asymmetry / Lines / Radial / Casual, free layout

② Color Scheme Principles
Color application methods / Warm colors / Cool colors / Neutral colors / Primary colors / Complementary colors and multiple colors / Brightness and contrast / Black and high-chroma colors / Monochromatic / Tonal variations / Transparent colors and gradient effects / 60:30:10 rule / Fluorescent & light

③ Principles for Using Photos and Illustrations
Photo application methods / Square photos / Cropping / Borders / Background removal / Using photos to guide the viewer's eye / Engaging photos / Collage / Combining illustrations and photos / Line illustrations / Cute illustrations / Fashion illustrations

④ Text Arrangement Principles
Text application methods / Text jump rate / Designed text / Vertical text / Slanted text / Text avoiding image placement, text placed on images / Deconstructed, distorted, cut text / Mosaic art text / Decorative text / Combining text to create shapes / Hollowed-out text

58 master-level design techniques revealed! Imparting timeless principles that never go out of style, a practical treasure trove for all design creators!

▌Regarding design vs. people and society, you can learn to think like the masters...
●Design is not just about shape and color; sometimes it naturally emerges in conjunction with the entire society. ──Ikko Tanaka
●The total amount of thought determines the quality of design. ──Kenya Hara
●Design is not just about appearance and feeling; design is about function. ──Steven Paul Jobs
●The role of design is to solve problems, while the role of art is to pose problems. ──John Maeda (Graphic Designer)
●Design, in essence, is learning by doing, and that is how we arrive at the best solutions. ──Tim Brown (CEO of IDEO)