Florist: The story about those flowers

How can a seemingly ordinary flower shop trigger visual, emotional and spiritual power?

Following "Wabi-Sabi" and "The Meaning of Aesthetics", the author Leona Keren goes deep into the flowers for close observation this time, using concise and clever text and poetic photography to present the aesthetic thinking that blooms from the flowers.

This book peels back layers of character interactions, various processes and space creation in the flower shop to reveal the unique and unique essence of floral art in life.

Flowers accompany weddings, funerals, and religious celebrations. People have more or less experience in receiving and sending flowers. The work that accompanies flowers is often associated with elegance and romance. However, flower arrangement work is a heavy physical work, carrying heavy flower pots and replacing dirty water, and doing a lot of processing for the short flowering period of fresh flowers: pruning flower branches, removing excessive leaves, ensuring freshness, everything is the daily routine of flower arrangement work, and when arranged When the customer comes in, the florist will accompany you elegantly, listen to their needs, select the flowers and carefully bundle them, and finally deliver them to you and me.

The author Leonard Keren personally visited Vienna and said: "If there is the most beautiful flower shop in the world, it is Blumenkraft." The space designed in a modernist style coincides with the shop owner's handling of flowers, "removing the unnecessary and retaining the essential." ” is the common goal of both. Through the encounters between store partners, customers and flowers, this book records the stories that flowers are passed around and the flowers convey them.

In the era of the epidemic, we publish this book in the hope of finding peace and balance in the chaotic life shrouded in anxiety. Opening "Flower Shop", flowers are no longer just ceremonial embellishments, but also have the ability to soothe people's hearts, open up conversations, and add time trajectories to suspended life during the epidemic. The Flower Shop production committee invites you to join us in exploring the works of Leona Keren. of exotic flowers.