The Psychology of Design: How Humanizing Product Design Can Change the World

If you're a designer, strive for ease of use. If you are a user, please support good design that is safe, functional and pleasing to the eye.

Not knowing how to turn on the faucet in a hotel, or confronting an unfamiliar gas stove or light switch, can throw even the smartest person at a loss. Cognitive scientist Donna Norman boldly argues that the fault is not ours but a poor design that ignores basic psychology. While poor design can be found everywhere, it is not difficult to design products that are easy to understand, easy to use, and pleasing to the eye. "The Psychology of Design" shows that good design is possible, as long as it follows the design principles summarized from human behavior, guides users to take correct actions at the right time and obtain satisfactory user experience.

"The Psychology of Design" explains how these psychology-based design principles are timeless in the ever-changing technological evolution. In this entertaining and insightful book, Norman emphasizes that good design is the most important competitive product advantage and the key to influencing consumer behavior. After the test of time, "The Psychology of Design" will continue to lead designers into the increasingly diversified design field, and help users understand the importance of design in our lives, with a view to working together to overcome the challenges that product development needs to face in the business world .