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The Essence of Design

The Essence of Design

Regular price MOP$160.00
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Through 26 brilliant case studies, learn about the "design management" philosophy and social mission of the world's largest design firm.
GK Design CEO Kazuo Tanaka shares his insights on "What is 21st-Century Design."
By employing "design thinking," you too can become a designer who creates a brilliant new tomorrow.
 
  ● What is 21st-century design? How does it differ from the traditional perception of design as "form" and "color"?
  ● What are "design thinking" and "design management"? How can these concepts help us?
  ● Design is constantly expanding its scope. What capabilities are needed for 21st-century design?
  ● Design is an expression of love; a spirit within objects – the founding philosophy upheld by GK Design.
  ● Design, once again moving towards society in the currents of time, born to solve global problems, paving the way for future design.
 
  The Transformation of Design in the Contemporary Era | Understanding Today's Design Correctly
  Design has evolved to the point where it can no longer be summarized by "form" and "color." 21st-century design has transitioned from "object design" (d) to "event design" (D). As the scope of design objects, processes, themes, and relationships expands, new concepts have emerged, giving rise to new terms such as "service design," "design engineering," "design thinking," and "design management," which are gradually being integrated into corporate culture.
 
  The rapid development of contemporary technology has provided even more possibilities for design. Advanced concepts that once remained as mere sketches have now been realized one by one. 21st-century design can be said to be ubiquitous; design is no longer about creating elegant forms and colors for objects; design can be a service, an experience, a process, or a solution to social problems.