The Training of a Design Professional: Case Studies ╳ Technique Explanations ╳ Practical Teaching—Learn the Essential Knowledge and Skills of a Graphic Designer and Create Designs That Satisfy Clients

★Latest bestselling work by Japan's renowned commercial designer, Hayato Ozawa
★A practical handbook for graphic designers to enhance "professional design skills" and "practical workplace skills"
★From books, magazines, posters, promotional materials to album covers, this book covers all types of design!

　　Understand the "techniques + practicalities" of design,
　　and quickly become an independent design professional!

　　How to use "association" to spark inspiration? How to create "visual hotspots" in a layout? How to use color combinations to present transparency, fashion, or seasonality? This book covers both the "technical aspects" of layout design, color matching techniques, image placement, and font usage, as well as the "practical aspects" such as printing, binding, and presentation skills. Coupled with actual commercial examples and illustrations, it provides all the knowledge and skills you'll need in the design workplace. Want to become a successful designer? All the know-how is in this book!

　　Clearly grasp client needs,
　　and reveal the key techniques to turn "?" into a masterpiece!

　　Designers are not just responsible for designing "visual images"; they also play the role of communicating with clients. The purpose of design is to solve problems for clients! If you can't grasp the client's ideas and needs, the resulting design will just be an unsellable failure! Therefore, as a designer, before designing, it's crucial to understand who the target audience is and what message you want to convey to them. This book teaches you step-by-step how to concretize the client's "question mark" into a successful work, from listening to client needs and targeting the audience to completing the product design!

Features of this Book

　　【1】A beginner's guide to design for anyone to learn from scratch!
　　What are the principles of layout design? What is a "spot color"? What are the characteristics of "Mingti" and "Heiti" fonts? This book starts with the most basic concepts of graphic design. Whether you aspire to be a designer in the future, a novice designer looking to improve your work, or a social media editor who frequently handles graphics and text, this book is definitely the top choice for building a solid design foundation!

　　【2】Comprehensive explanation of all aspects encountered in the design workplace!
　　How to use "subtraction thinking" to condense the information clients want to convey? What are the operational processes from accepting a client's commission to invoicing for design fees? How to retouch perfect portraits using Photoshop? Why should text files sent to the printer be "converted to outlines"? What are the key points for communicating with clients? This book provides solutions to all these practical aspects of the design workplace that are often not covered in general design books but are essential for you to know!

　　【3】Teaches using commercial examples personally designed by the author!
　　This book is presented in two parts. It begins with "design knowledge" such as layout, color matching, images, and fonts. After learning the basic knowledge, it then supplements with numerous real-world industry examples to explain, allowing you to immediately apply what you've learned to create! Furthermore, all examples used in this book are personally designed by the author, enabling a clearer explanation of the purpose and characteristics of the works, helping you quickly grasp all key points in design!