Shaping the Cultural Image of a City

This book is a collection of papers from the "8th Symposium on Cultural Exchange between Guangdong, Taiwan, Hong Kong, and Macao." It compiles 33 articles from scholars in mainland China, Hong Kong, Macao, and Taiwan. These articles mainly cover topics such as "shaping tourism cultural image," "dissemination and interpretation of cultural symbols," "cultural concepts in economic development and urban management," and "core values of culture." They delve deeply into the creation of Macao's tourism cultural image and the exploration of the economic benefits of cultural resources. This plays an active role in enhancing mutual understanding and promoting cooperation among scholars from the four regions, and also brings new perspectives to the development of cultural tourism across the Taiwan Strait and the three regions.