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13 people who built visual culture
13 people who built visual culture
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The thirteen most representative figures in Japanese graphic design
From childhood, school, being unknown to winning numerous awards, their original intentions and thoughts
In an era of huge changes in the design industry, how do they respond and how do they integrate their achievements?
This book collects thirteen important graphic designers and their representative works interviewed in order by the Japanese design magazine "Idea". Although these iconic figures were in the wave of great changes in graphic design at the end of the twentieth century, they were still able to transcend market logic. cultural influence.
The so-called great changes in graphic design, simply put, mean that the industrial structure and value system constructed after the war are facing disintegration and reorganization. Under the innovation of information technology and the acceleration of the global economy, areas that were institutionalized in the past have gradually become part of the networked information architecture and market principles. The behavior of design has also lost its magical aura and gradually become more popular. The functions of designers have begun to divide into two poles. One is the guide and consultant who conceives the overall concept, and the other is the operator who actually performs the work.
And in what ways or attitudes do designers who can still maintain their dominance in this wave carry out their subjective and independent activities? One of the themes of the "idea" interview special is the introduction of practical cases for reference.
Before this, it was not that graphic designers had never acted autonomously like artists, but it was mostly done by prestigious designers outside of their professional fields. The candidates introduced in this book are not only "designers", but can also interact well with relevant collaborators in the current era, reflecting another model that goes beyond pure auteurism.
The main focus during the interview process is not everyone's "sensibility" or "inspiration", but how they place themselves in the context of society, culture and technology to create their own world. Readers can gain something and be inspired by their remarks, and this book will also become a force in shaping the history of design in the 21st century.
From childhood, school, being unknown to winning numerous awards, their original intentions and thoughts
In an era of huge changes in the design industry, how do they respond and how do they integrate their achievements?
This book collects thirteen important graphic designers and their representative works interviewed in order by the Japanese design magazine "Idea". Although these iconic figures were in the wave of great changes in graphic design at the end of the twentieth century, they were still able to transcend market logic. cultural influence.
The so-called great changes in graphic design, simply put, mean that the industrial structure and value system constructed after the war are facing disintegration and reorganization. Under the innovation of information technology and the acceleration of the global economy, areas that were institutionalized in the past have gradually become part of the networked information architecture and market principles. The behavior of design has also lost its magical aura and gradually become more popular. The functions of designers have begun to divide into two poles. One is the guide and consultant who conceives the overall concept, and the other is the operator who actually performs the work.
And in what ways or attitudes do designers who can still maintain their dominance in this wave carry out their subjective and independent activities? One of the themes of the "idea" interview special is the introduction of practical cases for reference.
Before this, it was not that graphic designers had never acted autonomously like artists, but it was mostly done by prestigious designers outside of their professional fields. The candidates introduced in this book are not only "designers", but can also interact well with relevant collaborators in the current era, reflecting another model that goes beyond pure auteurism.
The main focus during the interview process is not everyone's "sensibility" or "inspiration", but how they place themselves in the context of society, culture and technology to create their own world. Readers can gain something and be inspired by their remarks, and this book will also become a force in shaping the history of design in the 21st century.
SKU:9789862357996
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