Baifang

What is this book about? The book is divided into three parts, one is knowledge, which is what you would call a font designer if you don’t ask in detail; the second is methodology, the way the studio looks at and solves problems; Without the business model, the design is meaningless, and it can be said that there is no design.

It is often said that design is to solve problems, but what problem to solve? According to the commissioned experience, the design is to solve the problem of the taste of the three people. One is the designer; one is the client; the other is the brander who sees the brand as a person. Regardless of aesthetics, marketing, psychology, economics, etc., all revolve around the tastes of these three people. So the overall concept of this book is about the methodology of the studio to solve the taste of these three people.

Manager of Zuo Zuo Studio, member of SGDA Shenping Association, best-selling author, author of "Designer's Self-Cultivation" and "Hundreds of Words", one of the top ten young designers with inspiration in China, and the top ten new designers in 2014 one. A well-known designer of Zakuol. Brand logo designer for Lizhi FM, Pea Pod, Dongxiang Jindian, Polyphony, Cocoon, Red Cloud Chiyun, Geek Park, etc.