Memorandum for the next round of Cantonese song prosperity

In 2010, the Supreme Song Award in the music industry was RubberBand's "Simple Love Song", which sang about "complicated love" but expected "love is a simple truth"; in 2021, eleven years later, the Supreme Song Award will be held again. In the hands of RubberBand, "Ciao" sings out the collective emotions facing the times, and can only "care about you" and "see you again".

Put on your headphones, listen to pop music, and walk into a resonating space, expressing unspeakable emotions. As they grow up, some people "learn not to leave the group", while others discover that they can have fun alone. When facing difficulties, some people confess that they are "not fearless", while others helplessly ask others, "Will they really understand me?" When parting becomes the topic, some people choose to "say goodbye in pain", while others say "can't live without" as the first sentence.

In the past decade or so, society has gone through various changes. After the Hong Kong pop music scene experienced a downturn, it has ushered in a new century─we will listen to Cantonese songs, support Hong Kong singers, buy records and watch concerts, and we will be tight. Results from the awards ceremony. What was just the wild imagination of music fans a few years ago has now become the daily practice of many people.

I hope that before the next prosperous era of Cantonese songs, I will record the post-2010 Hong Kong music scene and what kind of days it has gone through before returning to the moment when many people once again embraced Cantonese songs and Hong Kong singers - starting from the social background, from big entertainers to Niche singers, from creators to singer-songwriters, from fighting the epidemic to chasing stars, use this as a reminder.