Editorial Design: Print, Web & App! Comprehensive editorial design guidelines for digital and print publications

"Editorial" originally refers to "editorial", that is, opinions expressed on a specific issue at a specific time. The initial task of editorial design is to develop a comprehensive plan for a story worth telling, and to share ideas, interests or even brand intelligence through publication. Editorial design is no longer limited to paper pages, but is more often found on mobile vehicles. However, no matter what era designers are in, they will definitely agree that the most important ability of this knowledge lies in excellent communication skills and passion for storytelling.

Conveying information is an eternal task for graphic designers, and the classification of information in various publications such as newspapers and magazines is an exquisite knowledge. This book is planned by Laurence King Publishing House, an authority on design textbooks in the UK, and co-edited by professors at St. Martin's College in London and full-time writers on art and design books. Based on publications, it standardizes the common principles of graphic design for "newspapers and periodicals" for readers, and uses a large number of excellent examples to assist in the explanation, so that you can read through this complex course in one book.

In addition to having to be familiar with graphic design areas such as fonts and visual effects, graphic designers (so-called editorial designers) of "newspapers and periodicals" also need to be able to analyze data and reader behavior, and integrate advertisers and readers. After the demand, the ability to visualize information and even extend to interactive functions on mobile media. The work of "editorial design" is quite different from other graphic designs in terms of accuracy and complexity, and the value of design attention is also different. This book uses seven chapters to establish the basic concepts and skills of editorial design work for readers. Anyone who is interested in the design of magazines, newspapers or other types of publications, whether digital or printed, can use this book to gain a long-term technical and conceptual perspective progress.