Old School Jobs Are Trendy

Handmade first, old school reigns supreme!

A famous sociologist spent six years recording first-hand reports of young professionals in New York subverting their career choices──

Are they butchers or meat cutters? A barber or a barber?

Is it a winery operator or a winemaker? Is it a bartender or a Bartender?

When a young creative soul meets an old-school job

Personal style + creating fun + giving meaning

Work is a pleasure!

Under what circumstances did an "old-school" traditional job that was considered "low status" in the past suddenly become "fashionable" and "cool", and even trigger a new wave of taste pursuits?

In a big city like New York, the young generation has given up their stable office jobs and started selling craft beer and doing hairdressing. By mastering traditional skills, they have taken manual labor as their career, which makes people curious!

This book is sociologist Richard Osejo's first-hand observation of young professionals subverting traditional career choices and career perceptions.

Living in New York, he noticed that the young generation of craftsmen with rich cultural heritage not only show a high degree of professional awareness and respect for traditional culture, but also know how to be creative and adaptable, injecting new soul into ancient industries. They turn labor into aesthetics, transform traditional low-level manual labor into a creative industry with taste and attitude, and present the soul of contemporary urban life and new trends in consumer culture.

Osejo spent six years in-depth observation of the work sites of four professions: Bartender, brewer, barber, and meat cutter. With the insight of a sociologist, he explores why young craftsmen are extremely interested in old-school jobs, and why while they value handicrafts and provide unique and authentic goods and services, they pay more attention to having more with the customers in front of them. interactive