Overlooked Design: Identity Process Design and Methods

This book advocates a new concept of "signage craftsmanship design," emphasizing the design consciousness in signage craftsmanship and breaking down communication barriers between signage manufacturers and professional designers. It features 20 carefully selected case studies, analyzing both design thinking and craftsmanship techniques. It elaborates on elements such as materials, lighting, and form to build a comprehensive knowledge system. Combining practicality and aesthetics, it is suitable for designers, students, and practitioners, serving as a fundamental handbook for manufacturing process technology and an aesthetic guide in the industry.