what is design

Paul. Rand (Paul Rand) is the most outstanding logo designer, thinker and design educator in the United States and even in the world. The logos he designed for IBM, ABC, UPS, and Westinghouse are well-known and classic. He has sharp insights into design and believes in the power of good design. He is respected by the industry and is the most influential designer and educator in the United States.

In February 1995, the University of Arizona Outstanding Scholars Program (ASU Eminent Scholar Program) invited Paul. Rand is a guest lecturer here, leading students to think about everything they should know before designing. The contents of this book are excerpts from this lecture period. From the things beginners in graphic design should know, the books they should read, the help of computers to design, communication with customers, and what design is, through incisive questions and answers, give the most sharp and core answers, Ji Feng Everywhere is deeply educational and inspiring, making people have to admire the wisdom of the master.