Children's Advertising in the Showa Era: From the Tokyo Olympics to Apollo

Reproducing over 300 advertisements from children's magazines of the Showa 40s (1965-1974), creating a nostalgic atmosphere.
The book reproduces over 300 advertisements, making it a complete preservation edition! Using digital technology, print advertisements from children's magazines of the Showa 40s have been perfectly recreated with their original colors. A distinctive feature of children's product advertisements in the early Showa 40s was their direct and easy-to-understand presentation, which brought joy just by looking at them. In addition to popular cartoon characters and heroes as endorsers, child stars frequently appeared. From the 1964 Tokyo Olympics to the upcoming Osaka World Expo in 1970, the atmosphere of the era was filled with children's dreams and aspirations. Turning the pages of this advertisement handbook is like stepping into a time tunnel, transporting you back to yesterday's world!