Publish: 三聯
Font legend: Helvetica that influenced the world
Font legend: Helvetica that influenced the world
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Do you know what internationally renowned brands such as McDonald's, Muji, Nestlé, BMW, and Microsoft have in common? It turns out that the font they used is Helvetica.
Helvetica was born in 1957. It is a sans serif font. Although it looks ordinary and neutral, it can be popular for a long time and is widely used. What impact will a font have on design and even on the world? What is the meaning of the message? Its creator Marcos. Max Miedinger and Edward. What vision and determination did Eduard Hoffmann have in creating this font? This book reveals for the first time the original manuscript of the creation of the Helvetica font, and demonstrates the charm of this font with a large number of never-published documents and pictures.
This book comes with an A2 poster: Helvetica family font level list and a brief history of sans-serif fonts (including Helvetica)
—Esther Liu, former associate professor at the School of Design, Hong Kong Polytechnic UniversityAs a designer, you will be ups and downs in the Ganges River of fonts every day, but the only one you can trust from A to Z is Helvetica.
—Hung Lam, partner of Hong Kong CoDesign design company
Compared with those fonts of the 19th century, Helvetica was a very important breakthrough, with a slightly mechanical flavor and not too much artificial traces. It left a deep impression on us because it is more "neutral", and neutralism is a word we love. It should not contain any meaning in itself. The meaning should come from the content of the text, not the appearance of the font. That's why we love Helvetica so much.
—Wim Crouwel, Dutch modernist design master
Fonts are always telling us something. Fonts are always conveying a certain mood and atmosphere, giving words a certain "color".
—Rick Poynor, a famous British design theorist and curator
No matter where you look, you'll always see a variety of fonts. But one of them is probably the one you see the most, and that's Helvetica. They exist as if they were originally part of the environment, like air or gravity.
—Michael Bierut, Partner, Pentagram Design
SKU:9789620433078
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