Publish: 廣西師範大學出版社
MUJI
MUJI
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MOP$158.00
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MOP$225.00
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★MUJI was founded in Japan in 1980, which formed a sharp contrast with the consumption habits of the society at that time. On the one hand, the economy at that time showed unprecedented prosperity, and overseas luxury brands gradually won the favor of consumers; on the other hand, low-end products with low prices and poor quality flooded the market. These two aspects lead to a phenomenon of polarization in the consumption patterns of the people. As a critique of this prevailing situation, MUJI was born. It strives to restore the practical image of the product while maintaining a reasonable balance between life and life-enhancing items. The concept was born at the intersection of two very different positions: MUJI [no brand]; liangpin [quality product].
Facing the world today, it is clear to me that we are going through major changes. The global economy is showing such a situation: the developed countries slow down, and the developing countries advance and expand rapidly. Humans began to plan to develop high-tech energy centered on electricity, advocate renewable resources, and exploit resources in a more environmentally friendly manner. The whole world realizes and acknowledges that if you want to have a future, you have to live reasonably.
Masaki Kanai|President and Chief Executive Officer, Japan Ryohin Project Co., Ltd.
MUJI, a brand from Japan, is marketed all over the world with the original concept of "no brand". MUJI originated from the Japanese word "Mujirushi Ryohin", which means no brand products. We hope to dilute the brand awareness of products for consumers, and hope to give modern people another life choice with a natural and simple way of life. In the 1980s, Japan's economy was dragged down by the global economic collapse, so consumers at that time hoped to have cheap but still have good quality goods. It is welcomed by local people in Japan, and this consumption trend is not limited to Japan, and the trend of MUJI products has begun to blow around the world. MUJI's products are mainly simple and elegant. There are no redundant colors, but they are the most comfortable colors for our bodies. Now MUJI is closer to the conditions of environmental protection and health, and has launched quite a lot of environmentally friendly products, and even set up a special store to display related products. , rather than saying that MUJI has no brand, it is better to say that he has introduced a new philosophy of life, bringing us closer to nature.
This Muji Book integrates Muji's products, image advertising and marketing related concepts, and invites several planners and designers who have made great contributions to muji to discuss their understanding of the muji brand. It can be said that following MUJI: After Brands A to Z, the most important MUJI ultimate edition is also an indispensable ultimate collection for all MUJI fans.
Facing the world today, it is clear to me that we are going through major changes. The global economy is showing such a situation: the developed countries slow down, and the developing countries advance and expand rapidly. Humans began to plan to develop high-tech energy centered on electricity, advocate renewable resources, and exploit resources in a more environmentally friendly manner. The whole world realizes and acknowledges that if you want to have a future, you have to live reasonably.
Masaki Kanai|President and Chief Executive Officer, Japan Ryohin Project Co., Ltd.
MUJI, a brand from Japan, is marketed all over the world with the original concept of "no brand". MUJI originated from the Japanese word "Mujirushi Ryohin", which means no brand products. We hope to dilute the brand awareness of products for consumers, and hope to give modern people another life choice with a natural and simple way of life. In the 1980s, Japan's economy was dragged down by the global economic collapse, so consumers at that time hoped to have cheap but still have good quality goods. It is welcomed by local people in Japan, and this consumption trend is not limited to Japan, and the trend of MUJI products has begun to blow around the world. MUJI's products are mainly simple and elegant. There are no redundant colors, but they are the most comfortable colors for our bodies. Now MUJI is closer to the conditions of environmental protection and health, and has launched quite a lot of environmentally friendly products, and even set up a special store to display related products. , rather than saying that MUJI has no brand, it is better to say that he has introduced a new philosophy of life, bringing us closer to nature.
This Muji Book integrates Muji's products, image advertising and marketing related concepts, and invites several planners and designers who have made great contributions to muji to discuss their understanding of the muji brand. It can be said that following MUJI: After Brands A to Z, the most important MUJI ultimate edition is also an indispensable ultimate collection for all MUJI fans.
SKU:9787563362516
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